Digital Marketing Associate Manager

US-NY-New York
5 months ago
Job ID
2017-1107
# of Openings
1
Category
Marketing

Overview

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Headquartered in New York, NY, The Topps Company is a leading creator and marketer of sports and entertainment products and distinctive confections. Topps’ North America Sports and Entertainment division produces trading cards, sticker album collections, and collectible games related to iconic global brands such as Major League Baseball, Major League Soccer, Star Wars, English Premiere League, Bundesliga, UEFA Champions League, and World Wrestling Entertainment. The company has also expanded its portfolio of products to include digital trading cards. Topps Digital Apps produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, HUDDLE, KICK, and Star Wars Card Trader. Topps’ confectionery brands, which are marketed under its Bazooka Candy Brands division, include Bazooka bubble gum, Ring Pop, Push Pop, Baby Bottle Pop, and Juicy Drop Pop confectionery items.

 

The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, NY. After World War II, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Baseball cards appeared in 1951 and quickly became a vital part of pop culture, a tradition that continues to this day.

 

The Topps North America Sports & Entertainment marketing team is looking for an Associate Digital Marketing & Analytics Manager to be responsible for the development, implementation, management, and analysis of a variety of offline and online consumer marketing tactics in the Direct-To-Consumer space.

 

As a Digital Marketing specialist, you will be the expert on our customers who visit and shop at Topps.com.  You will work closely with a diverse cross functional team of Business leaders, Designers, Marketers, Customer Service Reps, Vendors, and Financial Analysts to continue to grow the Topps.com user base and increase the purchase frequency from our current user base.

 

For additional information please visit: www.topps.com

Responsibilities

WHAT WE’RE LOOKING FOR (Qualifications)

  • A creative and results-driven innovator, with strong competencies in digital technologies and trends, consumer engagement and measurement, and go to market strategy
  • Solid level of knowledge with digital marketing tools such as Google Adwords, Google Analytics, web technologies (including HTML, CSS) and email marketing - data fanatic and come from a strong test and learn discipline
  • Experience in Direct to Consumer campaign management with experience marketing to consumers using a mix of digital and traditional channels
  • Experience in partnering with advertising/media planning agencies and a track record of successful agency partnership and management
  • Experience leveraging market research and sales data into compelling consumer activation
  • Demonstrated ability to multitask in a highly-matrixed environment, while showing attention to detail and follow-through to completion
  • Entrepreneurial spirit. You are comfortable working in the fast-paced, dynamic environment of sports marketing and e-commerce. You embrace uncertainty and challenges and try to use these situations to your advantage. You are passionate about your work and building something that thrives in today’s marketplace

 

WHAT YOU’LL BE DOING (Responsibilities)

  • Apply knowledge of assigned digital media channels, consumer trends and business needs to identify and implement new ways of connecting with and engaging customers
  • Develop and adhere to marketing budget and perform monthly reconciliations and report on ROI
  • Develop and execute integrated DTC marketing plans inclusive of offline and online channels to increase brand awareness and drive demand - Measure DTC impact and results through advanced analytics
  • Generate real-time reports that provide the team with daily and weekly insights on our customer’s purchase behavior
  • Work with creative agency to develop creative briefs and assets
  • Support internal stakeholder alignment, and develop strong relationships with cross-functional teams that support the business goals and annual brand plan

Qualifications

WHAT ARE THE NECESSARY REQUIREMENTS

  • Bachelor’s Degree in business or equivalent experience required
  • 3+ years of Digital Marketing/DTC experience
  • Successful track record with increasing job responsibilities within a leading corporation, management consulting environment or creative/media agency
  • Advanced skills with Microsoft Office Suite for the creation of reports, presentations, and analysis, including Excel pivot tables, V-Lookup and other advanced functionality.
  • Comfortable using ecommerce platforms and technology to analyze customer data

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